1 Wire
We don't start by designing the colors or some fancy images; first, we listen you, then we design the content by building an easy to follow wire frame for any project before we even start thinking on the actual design (palettes, logos, etc).
The reason we do this, is because design adjust to content, it doesn't work backwards. We don't design with dummy text and then squeeze your content inside a "nice looking" website; we first take your content and build the user experience; that's how it works, that's how it should work with every agency and designer out there.
2 Invent
Tom Peters said once "I'm completely out of my mind!" and that's what we like to think of ourselves. We love to take the lead and imagine things from scracth, think outside the box is just not enough; there are times when you need to crush everything in order to see something totally new.
We like to get mad with ourselves, throw things out of the table and yell "this sucks!" until we get what's needed. We don't just stay with the first design and move on; it's not why we went on business in the first place. Yell. Decide. Get Mad. Get Crazy. Invent and re-invent.
3 Design
Our main strength is design and the design phase starts very earlier in a project, it starts once we have the wire frame done and once we know where everything goes in a web site; then we move into what we call the "light design stage" where we see what we have done with a little bit more of perspective.
This is play time! we build with the client the look he needs for his web site; we follow his directions and apply our own secret recipe.