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May 15, 2008
Why I lowered our prices
Guess what, I decided to lower our prices to $2800 instead of the $3500 we had since a couple of weeks. The first reaction from a current client was “hey, why you want to lower the agency prices; not biting at $3500?” my answer was this: yes, that’s the problem
What do you REALLY want to do?
In the past, we offered a basic price of $2500 and most of our works where actually in the range of $2500 - $3800, so we sit down and run some numbers. Before the launch, I decided the best for our agency was going live with a $3500 price, which will elevate our price range as well. The problem was I didn’t realized (nor any of the guys here) the new price will also come up with a new class of clients. We had some offers to do work in the last few weeks, to be honest, we had almost 15 offers to do work. We took only 4 as “not shopping” offers and we move into them only to realize, it just wasn’t our market.
Think different.
We aim to work on projects that make us go “wow” while we are working on them, like the Cellphones widget project or the Clio one (becoming notorious on the web now!), and one I’m personally really attached with, the iSchedule project. Those are projects from the so called startups we just DREAM to work with every day. That’s our market, and we got too far away from our market.
We had offers for interesting projects yes, really interesting projects; but they weren’t just the market we like to play with, and if we aren’t doing what we really love to do, then what are we doing here? That’s why I decided, by myself, it was best for the agency to drop the prices from $3500 to $2800 for a web site.
Working with “web people” is one of the best thing that happened to us, and, although we had some pretty interesting projects on our hands in the past weeks, we just can’t avoid thinking on startups and the relationship that comes from working with them. I had become almost a friend of some of the people I work with every day; and that’s priceless.
They where biting at $3500? yes sure; they where.
We liked what came up from the waters? of course we liked. Some interesting projects came up.
What happened then? nostalgia? I won’t put it like that. I believe that, our decision showed us the true meaning of our niche. Now we know; now we really understand.
Javier Cabrera
From the EmaStudios HQ.
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