ClearYourMind is our company blog about business, the Internet and everything a "web-guy" loves by Javier Cabrera, owner and principal of Emastudios, a tiny web design agency based in the beautiful caribbean-like Buenos Aires, Argentina.

April 3, 2008

Twitter as a business tool

I haven’t been using networking sites a lot lately (linkedin, facebook, etc) those are kind of boring to me, I hate going around “bothering” people with the “Javier asks if he can join your network” kind of message those web apps spread over everyone’s emails. Some people take it well (like me) others believe they are spamming them with those. I like more the one-to-one approach in which I just send an email to talk about things and see if I can invite them to have a beer or something; in case they are in another country, it gets more difficult, but not impossible.

Twitter is an excellent tool to let everyone know what you are doing right now. I know I know, I’m six months late with this, but believe me, it has a great business potential. I can let know everyone I work with (clients and employees) where I’m and what I’m doing all the time, even through my cellphone; which is invaluable. People out there is saying the BlackBerry is evil because it forces you to stay online or in touch 24/7, I say this is the cure for the BlackBerry syndrome. With just 1 minute, you can open your account and through your cellphone or instant messenger you can actually keep everyone up to date with what’s going on with you at the moment. This breaks with the urgency of “I will email Phill to see where my project is right now” or “Let’s email John to see if he forgot about our project, it is about a week now that I don’t get any answers from him”.

With Twitter you have instant update on the table; everyone will know what you are up to, and everyone will know what you are doing. Last week, it was an ugly week for me, lots of deadlines and lots of fun too (doing something that it may change some people’s way of working… it’s beautiful, will talk about it when the client allows me. Kevin, thanks!) and some other things that are extremely interesting (Branden! it is a go!) and Twitter has helped me with the rest of my clients and people I work with during those days.

It is an excellent tool for communication, and I will integrate to my blog when the new site comes live. Right now, you can find me at http://twitter.com/doncabrera

Follow us on Twitter for more productivity, business and Internet posts at the "DonCabrera" tweet!

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